Hardy Green is a former Associate Editor at BusinessWeek. From 1995-2009, he was the steward of the magazine’s respected and influential book review section. He also has written frequently about the book publishing industry, and contributed features on travel, investing, business history, technology, and careers.
He is the author of two books, including the forthcoming The Company Town: The Industrial Edens and Satanic Mills That Shaped the American Economy (Basic Books, fall 2010).
He has also taught history at New York’s School of Visual Arts and Stony Brook University, from which he holds a PhD in United States History. He holds a B.A. degree from Rhodes College in Memphis.
...are several business(y) books of note: The most-eagerly awaited (certainly by Random House) is former eBay CEO Meg Whitman's The Power of Many: Values for Success in Business and in Life (Crown). The would-be California Gov tells all about work-family balance, the purchase by eBay of of PayPal, and lessons she learned working at Procter & Gamble, Bain, Stride Rite, and, very interestingly, at FTD. Values, schmaluuus--the worth of this volume is in its stories, not its "rules" for business. Still, I came away persuaded that it would be cool to have a chat with Meg. (Pub date: Jan. 26)
Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath (Broadway). So you liked Made to Stick, that Malcolm Gladwell-ish prescription for how successful products attract fans? Then, Switch may be for you: More tales about how our brains are constructed, with supporting evidence drawn from such sources as Save the Children and BP. (Pub date: Feb 16)
And speaking of brains, there's Drive: The Surprising Truth About What Motivates Us by former Al Gore speechwriter and best-selling author Daniel Pink (Riverhead Books). You like to get paid--lots--for your work? Think about it: Pink surveys a variety of scientific experiments and corporate experiences that point to other factors as more significant in motivating workers. It's all about "autonomy, mastery, and purpose," he says--and makes us readers believe it. Put down your whips and your carrots, Mr. Bossman--what matters is getting your colleagues to apply a sense of play and imagination to their daily tasks. (Pub date: January 4).