Hardy Green is a former Associate Editor at BusinessWeek. From 1995-2009, he was the steward of the magazine’s respected and influential book review section. He also has written frequently about the book publishing industry, and contributed features on travel, investing, business history, technology, and careers.
He is the author of two books, including the forthcoming The Company Town: The Industrial Edens and Satanic Mills That Shaped the American Economy (Basic Books, fall 2010).
He has also taught history at New York’s School of Visual Arts and Stony Brook University, from which he holds a PhD in United States History. He holds a B.A. degree from Rhodes College in Memphis.
Some years back, an attack on managment theory was published under the name of Fad Surfing in the Boardroom, by Eileen Shapiro. The book's main idea was that management consultants ran a racket in which they got gullible corporate executives to regularly shake up their organizations by pursuing one buzzword-laden management fad after another -- often to little avail.
Now comes The Lords of Strategy: The Secret Intellectual History of the New Corporate World by former Fortune managing editor Walter Kiechel III. This book's attitude toward consultants' theories is diametrically different. The Lords of Strategy is largely an intellectual history of management thinking, not so different in character from such U.S. history books as Louis Menand's The Metaphysical Club or Louis Hartz's The Liberal Tradition in America. Kiechel isn't always worshipful of the consultants' ideas, but he does offer a framework in which one year's analysis seems to stand on the shoulders of a previous season's ideas. In other words, the strategic theories are viewed as far from a bunch of scattered and superficial fads.